Altru is a SaaS platform designed to help arts and cultural organizations (museums, zoos, historical societies, etc.) improve their operations. They wanted an infographic that illustrates the role technology plays in successful organization management. The purpose of the graphic is less about promoting their product (it’s only mentioned as an afterthought in the footer), and more about illuminating the opportunity to improve A&C orgs with technology.
Gatorade needed a package designed for their new Recovery Protein Shake. We were limited to a TetraPak format and were charged with the task of increasing the appetite appeal of the milk-like product while maintaining a brand system built around more juice-like beverages. Using the “stylized bolt” behind the logo as a window to the product was selected as the method of telegraphing the flavor and texture of the shake.
Design :: Evan MacDonald and Brian Piper Design Direction :: Daniel Petrzelka
Tatcha is a very high end beauty product (upwards of $150 per bottle) built around the story of the Japanese Geisha’s beauty ritual. After the success of their Aburatorigami blotting papers, Tatcha asked Tether to design a packaging system for a series of products made from pure, traditional Japanese ingredients. The work featured here represents a concept for this series.
The colors are designed to help navigate the different parts of the regimen with the intent that there may be more products in the future that fit into each of the three categories. The outer wood box is lined with padding and a piece of kimono fabric, color coded to match. When the box is closed, a piece of glass reveals the kimono’s color.
One specific innovation is in the Tsubaki product’s vessel. The top swivels around the small button to open the package. The button is the pump and the product comes out of the lid that overhangs the product, much like the standard lotion pump, only more sleek.
This concept was not selected, but aspects of this design are found in the finished packaging.
Creative Direction :: Dan Smith Design (for this concept) :: Evan MacDonald Designers (for finished product) :: Carina Skrobecki, Kaisha Hom, Justin LaRosa and others at Tether Industrial Design :: Jay Ostby, Dave Schlesinger and others at Tether
Commissioned by Tracx, a social media tracking platform, this infographic was intended to be a promotional piece to help spread the word about Tracx’s data gathering abilities. The Tracx system gathered social media data which was used to tell the story of SXSW Interactive. Since SXSW is such a hot topic of discussion and since there were many infographics on the subject, timeliness was essential. This was done on a very fast timeline.
The black background was chosen to optimize differentiation in design galleries and on Pinterest (in which case it performed perfectly). After just 48 hours, the graphic had well over 40,000 unique views.
Creative Direction & Design :: Evan MacDonald Design :: Josh Balleza Content & Data :: Victoria Song
A New Hampshire-based non-profit start-up contacted me looking for some help with their brand. The organization focused on teaching school-age kids about gardening and food in an effort to help curb the Nation’s obesity problem.
The brand system features a butterfly logo mark (chosen for its strong ties to spring and gardening) based on an origami butterfly (to imply the fact that the kids can make their own food). The origami butterfly becomes an easy-to-replicate touchpoint for the brand. Learning to fold the butterfly is a fun and very memorable way to create a unique brand experience.
The website, print ad and business card were only developed to show examples of how the brand could live in the system.
Gatorade needed to package a product targeted towards kids for Walmart. Specifically, the bottles were marketed to Moms (the ones who buy the product). The package had to be appealing to kids and have clear callouts (no high-fructose corn syrup, no artificial colors/flavors) for Moms.
The selected concept features professional athletes (Derek Jeter and Peyton Manning), presented in a strong graphic style – partly influenced by the Flexographic printing method.
These bottles were sold in Walmart and other stores nationwide throughout 2011 and into 2012.
Design :: Evan MacDonald Creative Direction :: Brian Piper
The design features 220 lb. Lettra paper, two colors and an offset-printed “sticker” which wraps around the edge of the card. Jaquilyn, her husband Travis, my wife Lindsay and I all worked together to print the cards on Tether’s Vandercook letterpress.
Design :: Evan MacDonald Printing :: Evan & Lindsay MacDonald, Travis & Jaquilyn Shumate Printed at Tether, Inc.
Jaquilyn is a Tacoma-based photographer. She wanted a brand that highlighted her warm personality and photographic style; something that felt contemporary yet stood out in a sea of cookie-cutter photography logos. The type was heavily modified and personalized and the colors chosen are bright yet not too energetic.
Jaqui wanted her website to feature a custom gallery in order to help show that her photography is personalized to meet the unique needs of each of her clients.