AWAKE Chocolate combines delicious milk chocolate with the same amount of caffeine you'd get in a cup o' Joe or a 250 ml Energy Drink—for an eye-popping, tasty treat that's sure to help you get more out of life.
The goal was to create a video that tells consumers about the product while giving a sense of the brand values, voice and personality.
Agency :: Tether
Concept Development :: Ryan Meline, Evan MacDonald, Terry Doyle, Troy Nebeker
Story Boarding :: Evan MacDonald
Writing :: Terry Doyle
Directing :: Evan MacDonald, Ryan Meline
Camera Operators :: Evan MacDonald, Ryan Meline
Editing :: Jake Webster
Hooting: Nevil Le Owl