G Series Recover Shakes

Gatorade needed a package designed for their new Recovery Protein Shake. We were limited to a TetraPak format and were charged with the task of increasing the appetite appeal of the milk-like product while maintaining a brand system built around more juice-like beverages. Using the “stylized bolt” behind the logo as a window to the product was selected as the method of telegraphing the flavor and texture of the shake. Agency :: Tether Design :: Evan MacDonald and Brian Piper Design Direction :: Daniel Petrzelka

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