Gatorade needed a package designed for their new Recovery Protein Shake. We were limited to a TetraPak format and were charged with the task of increasing the appetite appeal of the milk-like product while maintaining a brand system built around more juice-like beverages. Using the “stylized bolt” behind the logo as a window to the product was selected as the method of telegraphing the flavor and texture of the shake.
Agency :: Tether
Design :: Evan MacDonald and Brian Piper
Design Direction :: Daniel Petrzelka