An invitation to come together, to remember we are a connected people—not only with those we hold close, but with all humankind. That’s what we saw when the social enterprise ME to WE (part of the Canadian-based Free The Children family of brands) came to Tether in 2013. The ask was for holiday marketing support. The response was an interactive digital experience that got to the heart of the season, embracing its spirit and offering consumers a way to give gifts that help change the world.
The Giving Tree brought cheer two-fold—once domestically via purchase and once internationally through a 1:1 impact. During the holiday season alone, nearly 60,000 impacts were made, ranging from student notebooks to trees planted. A 130% increase in revenue over the prior year.
Concept Development: Troy Nebeker, Evan MacDonald, Allison Roger
Graphic Design: Evan MacDonald
Gifts of Impact Branding: Madison Schneider, Evan MacDonald
Writing: Allison Roger
Design Direction: Troy Nebeker
Project Management: Kim Lovitt