Gatorade needed to package a product targeted towards kids for Walmart. Specifically, the bottles were marketed to Moms (the ones who buy the product). The package had to be appealing to kids and have clear callouts (no high-fructose corn syrup, no artificial colors/flavors) for Moms.
The selected concept features professional athletes (Derek Jeter and Peyton Manning), presented in a strong graphic style – partly influenced by the Flexographic printing method.
These bottles were sold in Walmart and other stores nationwide throughout 2011 and into 2012.
Design :: Evan MacDonald Creative Direction :: Brian Piper