SXSW Infographic

Commissioned by Tracx, a social media tracking platform, this infographic was intended to be a promotional piece to help spread the word about Tracx’s data gathering abilities. The Tracx system gathered social media data which was used to tell the story of SXSW Interactive. Since SXSW is such a hot topic of discussion and since there were many infographics on the subject, timeliness was essential. This was done on a very fast timeline.

The black background was chosen to optimize differentiation in design galleries and on Pinterest (in which case it performed perfectly). After just 48 hours, the graphic had well over 40,000 unique views.

Creative Direction & Design :: Evan MacDonald
Design :: Josh Balleza
Content & Data :: Victoria Song