Tatcha Packaging Concept

Tatcha is a very high end beauty product (upwards of $150 per bottle) built around the story of the Japanese Geisha’s beauty ritual. After the success of their Aburatorigami blotting papers, Tatcha asked Tether to design a packaging system for a series of products made from pure, traditional Japanese ingredients. The work featured here represents a concept for this series.

The colors are designed to help navigate the different parts of the regimen with the intent that there may be more products in the future that fit into each of the three categories. The outer wood box is lined with padding and a piece of kimono fabric, color coded to match. When the box is closed, a piece of glass reveals the kimono’s color.

One specific innovation is in the Tsubaki product’s vessel. The top swivels around the small button to open the package. The button is the pump and the product comes out of the lid that overhangs the product, much like the standard lotion pump, only more sleek.

This concept was not selected, but aspects of this design are found in the finished packaging.

Creative Direction :: Dan Smith
Design (for this concept) :: Evan MacDonald
Designers (for finished product) :: Carina Skrobecki, Kaisha Hom, Justin LaRosa and others at Tether
Industrial Design :: Jay Ostby, Dave Schlesinger and others at Tether