Ucopia Brand System

A New Hampshire-based non-profit start-up contacted me looking for some help with their brand. The organization focused on teaching school-age kids about gardening and food in an effort to help curb the Nation’s obesity problem. The brand system features a butterfly logo mark (chosen for its strong ties to spring and gardening) based on an origami butterfly (to imply the fact that the kids can make their own food). The origami butterfly becomes an easy-to-replicate touchpoint for the brand. Learning to fold the butterfly is a fun and very memorable way to create a unique brand experience. The website, print ad and business card were only developed to show examples of how the brand could live in the system.

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